Privacy Policy

# Privacy Policy

Your privacy matters to us. This policy explains what information we collect, how we use it, and what rights you have regarding your data. We keep things simple because transparency should not require a law degree to understand.

## Information We Collect

When you shop with us, we collect information necessary to process and fulfill your order. This includes your name, email address, shipping address, and phone number if provided. Payment information is handled entirely through Shopify's secure checkout system. We never see or store your full credit card details.

We also collect certain data automatically when you visit our store. This includes browsing behavior, pages viewed, items added to cart, device type, and IP address. This information helps us improve your shopping experience and understand how our store is used.

## How We Use It

We use your information for the following purposes:

- Processing and fulfilling your orders
- Communicating with you about your order status
- Responding to customer service inquiries
- Improving our website and product offerings
- Measuring the effectiveness of our advertising

We do not sell your personal information to anyone. Period.

## Third-Party Sharing

To run our store and serve you, we work with trusted partners who process data under our direction:

- **Shopify** — payment processing and store infrastructure
- **Google Analytics** — website traffic and behavior analysis
- **Meta Pixel** — advertising measurement and optimization
- **DSers** — order fulfillment coordination

Each of these partners operates under strict data processing agreements and is not permitted to use your information for their own purposes.

## Cookies

Our store uses cookies and similar tracking technologies. These fall into two categories:

- **Analytics cookies** — help us understand how visitors navigate our site so we can improve it
- **Advertising cookies** — help us show relevant products to you across other platforms

You can control cookie preferences through your browser settings at any time. Most browsers allow you to block or delete cookies. Please note that disabling certain cookies may affect your shopping experience.

## Your Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you specific rights regarding your personal information. All customers may exercise the following rights:

- **Access** — request a copy of the personal data we hold about you
- **Correction** — ask us to update or correct inaccurate information
- **Deletion** — request that we remove your personal data from our systems

To exercise any of these rights, simply email us with your request. We will verify your identity and respond within the timeframe required by law.

## Contact Us

If you have questions about this policy or wish to make a data request, please reach out to our privacy team by email.

**Simplicity Shoppe LLC**
Email: privacy@simplicityshoppe.com

We may update this policy periodically. Any changes will be posted on this page with a revised effective date.